Impacts of Consumer Choice on Related Product Branding on...

IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE, TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH, 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented in this or any other university for the award of a degree or otherwise. EMMA KABINDIO CM/N/035/1/09 SIGN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ TABLE OF CONTENTS†¦show more content†¦More than 500,000 brands are registered globally with pertinent regulatory bodies in different countries. Brands serve their owners by allowing them to cultivate customer recognition of, and loyalty toward, their offerings. Brands also serve the consumer by supplying information about the quality, origin, and value of goods and services. Without brands to guide buying decisions, the free market would become a confusing, faceless crowd of consumables. An established and respected brand can be the most valuable asset a company possesses. As manufacturers gained access to national markets, numerous brand names were born that would achieve legendary global status such as Coca-Cola which is an example of initial a brand that would become common household name by the mid-1900s.Brand extension for Coca Cola products enjoyed a great deal of popularity during the late 1990s. As product development and advertising costs increased, many companies sought to leverage the equity in their existing brands rather than attempting to launch new brands. But businesses must be careful not to go too far with line extensions, at the risk of damaging their brand name or diluting itsShow MoreRelatedConsumer Psychology and Marketing Communication Essay695 Words   |  3 PagesConsumer psychology is an important part of current society. The reasons behind why products are in some areas and not others are determined by consumer psychology. Businesses must decide what to sell. They must also decide how and where to sell their products. Psychological concepts assist businesses in making decisions and discovering the best options available to them. Companies find ways to creatively brand their products to entice consumers to purchase them. People are not always aware theyRead MoreMarketing Strategy : The Heart Of Marketing Mix990 Words   |  4 PagesAssignment (Marketing) Introduction Product strategy lead an integral role in a firm in the area of decision making. According to Kotler (1991), product strategy is the heart of marketing mix. Adopted a suitable product strategy is imperative for a firm as it cause a direct impact on the satisfaction of the customers. The backpack presented focuses on the function for sports consumers’ needs. This report is to figure out the best comprehensive strategy to fulfil consumers’ needs and simultaneously lowerRead MoreWhy Consumers Buy Products Over Other Similar Products Essay1226 Words   |  5 Pagesmindless everyday activity of providing nourishment and basic needs for your family. However, many consumers fail to realize how much consideration, time, and money is allocated by businesses attempting to understand why consumers buy products over other similar products. In Klein’s â€Å"No Logo† article she provides the history of branding and how companies have evolved their techniques to attra ct consumers. In Satel and Lilienfeld’s article â€Å"The Buyologist is in† they provide information regarding scientificRead MoreUnderstanding Consumers Perception Of Digital Branding1629 Words   |  7 PagesPart 1 Demographics The age is firstly included. Though the target respondents are Chinese young consumers, the researcher still want to have a further look at the difference between different age intervals of the young group. The gender is expected to be recorded because male consumers may have different attitudes towards luxury digital branding with female consumers. Also, the region of living is included since the economy conditions as well as the engagement of digital technologies are differentRead MoreMarketing Plan For The Local Grocery Store Essay942 Words   |  4 Pages many consumers fail to realize how much consideration, time, and money is allocated by businesses attempting to understand why consumers buy products over other similar products. Significant amounts of money are invested in neuromarketing, branding products, and developing the company’s lifestyle brand to attract loyal customers. Strategic branding isn’t focused on the product, but creates a feeling within the c ustomer. The efforts of branding and neuromarketing have significant impact on howRead MoreExploring The Impact Of Celebrity Endorsement On Consumer1097 Words   |  5 PagesEXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PREFERENCE AND BUYING BEHAVIOUR (A CASE OF SELECTED DIRECT TO HOME (DTH) SERVICE PROVIDERS IN JODHPUR) A RESEARCH PROPOSAL (SYNOPSIS) SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF COMMERCE MANAGEMENT STUDIES, JAI NARAIN VYAS UNIVERSITY, JODHPUR, RAJASTHAN FOR THE REGISTERATION OF DEGREE OF DOCTOR OF PHILOSOPHY (PhD) UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. M.L.VASITA Read MoreConsumers And The Factors Of Environment1340 Words   |  6 PagesThe study is about consumers and the factors of environment which has an impact on them. Differentiating them from the old consumers. Rapid growth for fashion awareness can be seen among males and females. Thus, the demand for better and good quality products has increased and if in case they don’t get the desired apparels they tend to will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study focusesRead MoreRole Of Branding On Consumer Buying Behaviour Among Textile Ghana Fabric Users Essay1090 Words   |  5 Pages Anabila, P. Awunyo-Vitor, D. (2014). Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies. African journal of business management. vol 8(13): 502-510: doi: 10.5897/AJBM2013.7297 Artz, K.W., Norman, P.M., Hatfield, D.E. and Cardinal, L.B., (2010) â€Å"A longitudinal Study of the Impact of RD, Patents, and Product innovation on form Performance†, Journal of Product Innovation Management, Vol. 27, no.5, pp. 725–740. Doi:10.1111/jRead MoreSocial And Cultural Forces. Socio-Cultural Factors Play1439 Words   |  6 PagesSocial and cultural forces Socio-cultural factors play an important role especially in a business related to food industry. It have the ability to influence the choices of the foods that a particular population in a particular area prefer. For example, it will be a bad decision of establishing, providing and selling foods which are made from beef to a particular population whom does not consume beef. In other words, socio-cultural forces consider the various social factors that can affect the businessRead MoreEssay about The Importance of Color and Allignment in Design1104 Words   |  5 Pagesis crucial to helping the company attract consumers and overall helping the company evolve. In fashion, the design behind a piece of clothing is critical in attracting consumers to buy the product. Through the use of different techniques help impact the effectiveness design has on the world today. Notably, the most critical aspect of design to conquer is the choice of color. The color scheme in a design is what can sell the company or product to consumers. The most important step in choosing a color

African American Were Enslaved Over 200 Years Ago - 968 Words

African American were enslaved over 200 years ago. During this time, blacks were not even considered to be humans. Their lives was not important to anyone, and they were not considered beautiful, or to have any beauty whatsoever. Beauty was only favored in white supremacy. During this time in the 18th and 19th century the black female slave began to get raped by their masters, producing mixed-raced children, who had lighter skin. Even though they were half white, they still didn’t receive the same luxurious treatment as other whites, but because of their skin, they were put above their darker skinned relatives. The darker skinned were forced to stay out in the field and work all day, while the light skinned slaves were promoted to house slaves (ABC News). This created the separation for African Americas. It is believed this idea to separate the slaves by their complexion came from a man named Willie Lynch and his ideas in the Willie Lynch letter. In his letter he explain that he had a plan to control all of the slaves, and that if you installed his method the correct way it will control African Americans for 300 years. His method was to separate all African Americans simply by their difference and make theirs differences seem bigger than they actually are. According to Lynch, his method was to separate â€Å"old black male vs. the young black male, and the young black male against the old black male. You must use the dark skin slaves vs. the light skin slaves, and the light skinShow MoreRelatedAfrican Americans Should Get Reparations For Enslaving Some Of Their Ancestors 200 Years Ago921 Words   |  4 Pagesmain issues that Americans have been debating about for years is whether African Americans should get reparations for enslaving some of their ancestors 200 years ago. In an article written by Mychal Massie, it provided some historical background and information about how slavery was started in the United States and how Americans tried to eliminate it. Massie stated, The United States didn t invent slavery, which gave a point to ponder about who started it. Though American ships were carrying theRead MoreThe Colonization Of The Americas Became A Time Of Growth Of Independence And Religious Freedoms1524 Words   |  7 PagesEngland. However, one group, enslaved Africans, remained separated and excluded from the nation’s unification. The use of slaves, common during this time, established the African race as inferior and almost inhuman. Colonists relied on enslaved Africans to complete manual labor on plantations, cooking and cleaning within a household, and any other necessary tasks. Enslaved Africans endured harsh mistreatments with no compensation besides the necessary means of survival. Enslaved people, given little opportunitiesRead More The Beginning Of The 19th Century1520 Words   |  7 Pagesaway from the control of England. However, one group, enslaved Africans, remained separated and excluded from the nation’s unification. The use of slaves, common during this time, established the African race as inferior and almost inhuman. Enslaved people, given little opportunities of education and freedom, had few opportunities to experience freedom, let alone religion. Africans rarely received any form of education. However, one enslaved African girl named Phillis Wheatley received an education fromRead MoreThe African American Struggle For Equality1390 Words   |  6 Pages The African American struggle for equality began almost 400 years ago when the first black slaves were unloaded from ships in British North America in 1619. Treated as chattel with all the empathy owners would give to cattle or sheep, their lives and the lives of their progeny would drastically change for many generations. A proud and accomplished people, Africans had built vast, culturally rich civilizations complete with monarchies, colleges, and trade routes. What they found in the newRead More Excavating an African Burial Ground: Lack of Funding Could Mean Loss of Information Forever3196 Words   |  13 PagesExcavating an African Burial Ground: Lack of Funding Could Mean Loss of Information Forever As children growing up in the United States, educated through our public schools, we learned about the institution of slavery, which was an integral part of life in our country for nearly 300 years. We do not usually question the historical facts we learned about slavery or ask how we know so much about the history of these people (the enslaved Africans in America) who left behind so little written recordRead MoreBias Of The Judicial System1149 Words   |  5 PagesBias of the Judicial System Over 200 years ago, America broke free from the oppression set by Great Britain in hopes to live in a country dedicated to the standard of life, liberty, and the pursuit of happiness for all. But, this standard designates primarily to White Americans. Throughout history, White Americans tried their level best to keep people of color from these rights. But instead of Jim Crow laws or grandfather clauses, now the judicial system finds ways to restrict colored people. AlthoughRead MoreHollys Search for Freedom Essay950 Words   |  4 PagesOver 200 hundred years ago, African-Americans wanted freedom from white slave owners. African-Americans were treated so bad that they did not know if they were going to make it though each day. African-Americans were not allowed to attend the same schools, use the same restrooms, and use the same water fountain as whites during that period of time. African-Americans had been enslaved to long, so they were used to whites telling them what to do. Howev er, African- Americans wanted freedom, but theyRead MoreThe Birth Of A Nation1188 Words   |  5 Pagesblacks during the Reconstruction era when the North tried to rebuild the South after the Civil War. Now, that title poises a new movie written, directed, produced, and starring actor Nate Parker that dramatizes the 1831 slave rebellion led by enslaved African-American Nat Turner. The movie was a serious success at 2016 Sundance Film Festival in Utah. It not only won the festival’s Grand Jury Prize; picked up an â€Å"Audience Award†; settled a record-breaking $17.5 million distribution deal with Fox Searchlight;Read MoreAfrican Americans During The 19th Century1929 Words   |  8 Pagesimitated and exploited black and has since then not gone back. Many of the adjectives persistently used today to describe African Americans, â€Å"lazy, ignorant, buffoonish, superstitious, joyous, and musical† were the same words used to describe African Americans throughout the duration of the minstrel shows’ history centuries ago (â€Å"The Mammy Caricature†). Real-life black circumstances were satirized and exploited in musical theater, becoming known as ‘minstrelsy’; with its emergence in the 1820’s—and itsRead MoreEffects of Slavery on American Society2112 Words   |  9 Pages African American slavery has a dramatic impact on slaves and it changed all time periods in American society throughout America’s history. From the 1600’s when slaves first arrived from Africa, through the Civil War, Great Depression, Civil Rights Era and up until today, slavery’s impact has been felt in America. Slavery was brought to America as early as 1619, but we chose to keep it here for over 200 years, longer than any other country who also adopted the ways of slavery. Our economy flourished

Standardized Testing Has Impacted Public Schools - 1348 Words

Students are overwhelmed with school, work, extra-curricular activities, family, etc. Perhaps standardized tests are a major contributor to students’ stress. A standardized test is any test scored in a consistent manner and requires test-takers to answer identical questions. Among the most common include the Scholastic Aptitude Test (SAT) and the American College Test (ACT). According to the article â€Å"Standardized Testing Has Negatively Impacted Public Schools† from Opposing Viewpoints in Context, the beginnings of standardized tests occurred during World War I when the American Psychological Association developed a â€Å"ground-administered test† to eliminate inefficient recruits (Solley 3). Today, standardized tests are necessary for college admission. Just last month, in March of 2016, College Board, the non-profit organization responsible for administering the SAT, altered the format of the test. It is now formatted more similar to the ACT and incl udes an optional essay reducing the score from 2400 to 1600. Many advocates argue standardized tests accurately measure academic intelligence and hold teachers and schools accountable. In today’s society, standardized tests have become the norm, and unfortunately, people overlook their negative effects despite research substantiating arguments about their disadvantages. Standardized tests are disadvantageous because they hinder education and contain bias. First, standardized tests negatively affect education. For example,Show MoreRelated The Negative Impact of High Stakes Standardized Testing1191 Words   |  5 PagesStandardized testing is not a new concept; it has been in use since the mid to late 1990’s. However the â€Å"high stakes† focus on standardized testing is. The practices that accompany standardized testing have long been in debate. Those in favor of standardized testing will argue that the testing creates a system that increases grades and accountability among teachers, students and school districts across the country. On the other hand those that oppose standardized testing will argue the ill effectsRead MoreStandardized Testing And The School Entrance Examination Board- Or Sat Began1424 Words   |  6 PagesStandardized testing had only been added to America’s public education curriculum when â€Å"the common school movement began in earnest in the 1830s in New England as reformers†¦ began to argue successfully for a greater government role in the schooling of all children† (â€Å"Common School†). â€Å"By 1845 in the United States, public education advocate Horace Mann was calling for standardized essay testing† (Mathews), because he believed that â€Å"political stability and social harmony depended on universal education†Read MoreStandardized Testing Has a Negative Effect on American Youth Essay1133 Words   |  5 PagesAmerican man who has enlisted in the armed forces, but before you are shipped off to France, you have to take what is known as an Army Alpha Test. Your scores will be compared to more than a million others and the results will determine whether you are placed in an officer training program or simply thrust onto the battlefield. High stakes were placed on this test 93 years ago; high stakes are placed on tests modeled after them today. The standardized achievement tests commonly used in schools today evolvedRead MoreThe L iberal Arts And Education1501 Words   |  7 PagesThe liberal arts are a vital subject for the curriculum of every school worldwide. However, numerous education reforms set in motion by American government have begun to take a heavy toll on the existence of art programs in schools. Subjects such as theatre, music, dance, visual arts, and many more are being sacrificed economically in lieu of basic subjects that are listed as more important by the state. As a result of these funding cuts to arts programs, students across the nation are beginningRead MoreStandardized Testing Is Taking Up So Much Time1568 Words   |  7 Pages â€Å" I want my kids classrooms back† says many parents (Deutermann). School standardized testing is taking up so much time it is taking time away from students learning time in the classroom. Taking the many portions of standardized test is not benefiting the students. The point of standardized tests in schools to get measure of a student’s knowledge. Education plays a big role in the assessments. Education is the process of gaining knowledge, or different skills and attitudes. The tests are alsoRead MoreLeft Behind Effects1578 Words   |  7 PagesChanges on School Forever: Impact of No Child Left Behind The No Child Left Behind Act of 2001 was â€Å"a United States Act of Congress that reauthorized the Elementary and Secondary Education Act. This act was created to close the achievement gap with accountability, flexibility, and choice, so that no child is left behind.† NCLB â€Å"is a federal law that mandates a number of programs aimed at improving U.S. education in elementary, middle, and high schools by increasingRead MorePersuasive Speech : Student s College Readiness And School Performance1242 Words   |  5 PagesPurpose: To persuade my speech class to demand a combined test(s) that evaluates both student’s college readiness and school performance. Thesis: Community members and students should urge the educational system and government to develop a test or series of tests that both evaluate a student’s college readiness and school’s performance. Introduction: For the 2014-2015 school year it was projected that 2.2 million of 3.3 million students enrolled straight into post secondary education (EducationRead MoreThe No Child Left Behind Act1592 Words   |  7 Pagesfuture. Standardized tests are failing many schools that are serving disadvantaged children based on their knowledge on a test that is created in order to put upon higher standards for students. The No Child Left Behind Act is a law that had been signed by George W. Bush in pursuance to designate all public school students to perform standardized tests. The law had been signed in 2002 although, standardized testing had been popular and have been moving forward way before that time. Standardized testingRead MoreStandardized Testing : A Test That Alters The Decisions Made Pertaining The Future1595 Words   |  7 PagesStandardized Testing Imagine failing a test that alters the decisions made pertaining the future. Standardized tests are failing many schools that are serving disadvantaged children based on their knowledge on a test that is created in order to put upon higher standards for students. The No Child Left Behind Act is a law that had been signed by George W. Bush in pursuance to designate all public school students to perform standardized tests. The law had been signed in 2002 although, standardizedRead MoreMy Schooling Experiences Formed A Positive Outlook On American Education1666 Words   |  7 PagesThroughout my schooling, I was fortunate to have the most influential teachers that assisted me into becoming who I am today. I was a student who struggled until the 8th grade. Luckily, my teachers took their time to tutor me one on one after and before school. One teacher, in particular, had the greatest impact on my education and is the reason why I did not give on learning. Reading and writing were my wor st subjects, but that did not stop my second grade teacher from encouraging me to not give up. She

Romantic And Victorian Themes Of The Strange Case Of Dr....

Chloe Keleny Intro to College English Mary Frauley December 08, 2014 Romantic and Victorian Themes and Preoccupations in The Strange Case of Dr. Jekyll and Mr Hyde The Strange Case of Dr. Jekyll and Mr. Hyde was written during the height of the Victorian era. In this period, there were huge debates concerning pursuing desire versus doing what was socially acceptable. There were also constant scientific discoveries being made. Stevenson s piece, using a telescopic framework, is a product of romantic and Victorian traditions since it incorporates Victorian gentlemen, dark romantic subjects and duality within both Victorian and Romantic society. Being a gentleman and upholding your reputation in the Victorian era was the most important character trait, and seeing how a perfect gentleman like Dr. Jekyll could have such an evil side was a shock for society. The actions of Mr. Hyde went completely against social norms and expectations. Romantic topics like the subconscious, fears and nightmares/dreams are also depicted in this work. As well, there is something dark beneath the facade Victorian people wore. The contents of the story have an eerie vibe and demonstrate the potential dangers that people keep hidden. And finally, duality within Victorian and Romantic society is evident throughout the piece with self-control against desires and what’s on the surface against the subconscious. The Strange Case of Dr. Jekyll and Mr Hyde takes place during a time of large scale socialShow MoreRelatedThe Strange Case Of Dr. Jekyll And Mr. Hyde : Literary Review1515 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde: Literary Review The Romantic era was plagued with class conflict, poverty, and labor issues. The Victorian novel allows those who had access to them discover and focus on moral issues with society. Among the novel that were created during the era, the genre of a gothic novella emerged. Well knowns gothic novellas included Frankenstein, The Picture of Dorian Gray, and The Strange Case of Dr. Jekyll and Mr. Hyde. Robert Stevenson’s gothic novella The StrangeRead MoreGood Vs Evil : Dr. Jekyll And Mr. Hyde1724 Words   |  7 Pageswitch in order to be the fairest of them all, similar to the Dr. Jekyll and Mr. Hyde transformation. Dr. Jekyll transforms to Mr. Hyde in order to change identities. Both stories, share the idea of dualism or the idea of being two different people and both characters, the Queen and Dr. Jekyll, have one side presenting good acts, and other side presenting evil acts. These stories are also similar because they both written in they are Victorian period, and share similar qualities of life. By analyzingRead MoreDr. Jekyll And Mr. Hyde1019 Words   |  5 PagesDr. Jekyll and Mary Reilly Robert Louis Stevenson established himself as one of the masters of adventure novels in English literature. His skills as a suspenseful storyteller can be seen in his 1886 novel The Strange Case of Dr. Jekyll and Mr. Hyde. Stevenson tells the story of the Dr. Jekyll and his murderous alter ego Mr. Hyde, through the eyes of Dr. Jekyll’s lawyer Mr. Utterson. Valerie Martin’s Mary Reilly tells the story of Jekyll and Hyde, but through a very different set of eyes. Martin’sRead MoreHuman Nature: The Double Character of Dr. Jekyll Essay1696 Words   |  7 Pagesal. 328). Robert Louis Stevensons The Strange Case of Dr. Jekyll and Mr. Hyde centers on the dual nature of the human personality through the good and evil facets of Dr. Jekylls character. Victorian morals are significant in the establishment of duality due to the moral conflict it initiates. Stevenson introduced the theme of duality not merely because of contrasting characters and an appealing storyline. Present evidence indicates that Victorian society was constantly disturbed by an inescapableRead MoreStevensons Use of Literary Techniques to Portray Evil in Jekyll and Hyde3969 Words   |  16 PagesThis essay will focus on how Robert Louis Stevenson presents the nature of evil through his novel ‘The Strange Case of Dr Jekyll and Mr Hyde’. Using ideas such as duality, the technique used to highlight the two different sides of a character or scene, allegories, an extended metaphor which has an underlying moral significance, and hypocrisy; in this book the Victorians being against all things evil but regularly taking part in frown able deeds that would not be approved of in a ‘respectable’ societyRead More Considering The Strange Case of D r. Jekyll and Mr. Hyde as an Effective Representation of Evil3122 Words   |  13 PagesConsidering The Strange Case of Dr. Jekyll and Mr. Hyde as an Effective Representation of Evil The Strange Case of Dr. Jekyll and Mr. Hyde, originally published in 1886 by Robert Louis Stevenson, arguably remains a popular novella even today because of its representations of evil and themes concerned with evil such as morality. Originally written for a Victorian audience, the text follows the conventions of the time - for example, the Georgian style of introducing andRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1833 Words   |  8 PagesWritten in 1886 Robert Louis Stevenson’s â€Å"The Strange Case of Dr Jekyll and Mr Hyde,† shocked Victorian audiences with its complex themes of the division of human nature. Inspiring a flourishing Irish writer, Oscar Wilde, who himself was struggling with an internal division, â€Å"The Portrait of Dorian Gray,† (1891) was conceived. Both novels explore the motif of a split existence with notable differentiations yet each produces a substantial investigation into what it means to have a dual personalityRead More Comparing Science and Religion in Frankenstein, Dr. Jekyll and Mr. Hyde, and Metropolis2033 Words   |  9 PagesThe Struggle Between Science and Religion in Frankenstein, Dr. Jekyll and Mr. Hyde, and Metropolis From Frankenstein to Dr. Jekyll and Mr. Hyde to Metropolis, the mad scientist is one of the modern worlds most instantly recognizable and entertaining cultural icons. Popular cultures fascination with demented doctors, crazed clinicians, and technologically fanatical fiends have dominated the major motifs of popular literature and film for most of the 20th century and this fascination willRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde3074 Words   |  13 Pagesfiend. The Strange Case of Dr. Jekyll and Mr. Hyde written by Robert Louis Stevenson and published in 1886, is a mystery thriller about a respectable man by the name of Henry Jekyll, who takes a potion to occasionally become a dark and evil character, which he so cleverly calls â€Å"Mr. Hyde†. Meanwhile Mr. Utterson, Dr. Jekyll’s lawyer and close friend, tries to figure out why his dear friend Dr. Jekyll is acting so suspiciously, while simultaneously trying to uncover the origin of Mr. Hyde for himselfRe ad More Science Fiction Explored in Frankenstein, Dr Jekyll and Mr Hyde and The Invisible Man2057 Words   |  9 PagesThe Legacy of Science Fiction Explored in Frankenstein, Dr Jekyll and Mr Hyde and The Invisible Man Science Fiction is a branch of literature that explores the possibilities of human scientific advances, especially technological ones. Mary Shelleys Frankenstein (published in 1818) was a precursor of the genre which was established by Jules Vernes novels of the late 1800s. HG Wells at the turn of the twentieth century brought more scientific rigour in his works, such as The Time Machine

Effect Of Change During The Post Independence Period

Chieftaincy has continued to experience pressures of change during the post-independence period. The introduction of the central government system in Ghana interfered in the institution of chieftaincy and reduced much of the authority and the power of chiefs (Boadi 2001, 20). However, despite these two major changes, chieftaincy is still very important in Ghana. Moreover, those pressures did not affect the religiosity of chieftaincy, which have always served as a hindrance to the involvement of Christians (Safo-Kantanka 1993, 53). Christianity in Ghana When European missionaries arrived on the Gold Coast (now Ghana), they deemed certain indigenous practices unholy and contradictory to Christian teachings. Christianity also affected the†¦show more content†¦Today the notion of traditional practices like ancestor worship contradicting Christianity is central to the discussion of chieftaincy and Christianity. For example in Ghana home movies, traditional indigenous practice like ancestor worship and the pouring of libation is seen as backward and unholy. In her article, â€Å"Between Customs and Christianity,† Naomi Wellings states, Many [Christian chiefs] had faced criticism from other Christians who believed they could not carry out the various sacrifices or drink offerings to ancestors required of them - traditional spiritual customs which imply a belief in the spiritual power of the dead to change life for the living and which some Christians view as idolatrous. (Wellings 2006) Christian chiefs face the dilemma of whether to embrace Christianity and forsake all traditional religious practices or denounce Christianity? There are different views regarding whether a Christian can become a chief. The issue of concern regards to the following questions: Is it possible for a Christian to be a chief and still fully be committed to God and follow the teachings and commandments of God? Is it sinful to be a Christian and a Chief? Should the church allow a Christian to become a traditional chief? There are different views regarding the topic of chieftaincy and Christianity. Can Chiefs Truly Practice Christianity? No. Some scholars and Christians believe that it is impossible for one to be a

The Characteristics of College Essay Papers for Sale

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Article Analysis on Positive Research Free-Samples -Myassingment

Question: Write a Report on the Positive Research's Credibility and Reliability towards Accounting Practices. Answer: Introduction This study aims to provide a brief information and comprehension on the positive researchs credibility and reliability towards accounting practices by positive research article analysis (Dunmore, 2009). The research provides proficient background in the positive accounting research to renovate it in a scientific enhanced and evident theory to signify the financial accounting. Moreover, the article is used to illustrate a concise critique on the positive accounting theory (Abedini and Bazrafshan, 2016). It presents all the flows and significance of positive research in the field of financial accounting system. The theory has been used by various firms from a long time, but its effectiveness and benefits are always considered as a matter of criticism. In the recent years, many researchers examined and investigated effectiveness pertaining to positive accounting theory in the accounting system. Some researchers were agreed with its advantages as a scientific and practical practice that entails social system in the accounting policies, whereas some were not in the favour of its use due to illogical hypothesis and descriptive nature of the theory (Isa, 2014). This study describes the critical assessment of positive research theory through the article named Half a Defence of Positive Theory. In this study, the article will be explored by summarising the research article, forming research question and presenting theoretical framework used in the article. Moreover, the limitations and significance of the article has also been abridged in this context. Summary of the Research Article The positive researches are focused on the human being and behavioural characteristic which influences accounting system of an organisation (Sennetti and Litt, 2013). Similarly, the positive accounting theory is the accounting practice based on the practical and scientific aspect to explain and predict the influence of natural science in the financial accounting. It is one of the most significant and widely used theories around the world in recent times. It has been the most critically examined theory lately by researchers and attracted more criticism than favour (Sennetti and Litt, 2013). The theory is based on the empirical accounting and considers social system as a part of theoretical framework in its theory. The article by Dunmore has elucidated the essential research in the field of financial accounting to provide comprehension and cogent findings regarding positive research significance (Slaheddine, 2014). The article shows the standard relationship between the social system or human behaviour and financial accounting. The article has also presented a brief testing of positive accounting theory facilitated by the poppers falsification criterion to testify its validity as a scientific approach. The author has also detailed about the wider scope of positive research in the accounting practices, but it requires more practical and quantitative approach to achieve a successful implementation of positive accounting theory. The article is basically clear critics of positive accounting theory by drawing a fair literature review on the topic and recommending the enhanced version of theoretical model to fill the backdrop. The examination of the article exposed many drawbacks of positive research theory such as the idea of natural science and theory base is single minded way of the creator of the theory (Slaheddine, 2014). The empirical evidences shown in the positive accounting theory are not strong enough to provide a valid and convincing conclusion. The methodology and theoretical framework of the positive research is not librated by the judgement of numerical value. The problems of financial accounting theory are not being covered by the empirical testing of positive research which makes the results uncertain and invalid (Fieldsa, Lysb and Vincent, 2001). The positive theory does not provide a universal result thus; its application also abides many weaknesses. In the view of article author behavioural economics and natural science cannot be predicted in a quantitative way. As a result, the article emphasised on the negative aspect of the positive accounting theory as a scientific objective in accounting practices. The article also explained the market assumptions as limitations of positive research in making effective market hypothesis as well as forming enough instructions in the theoretical model of the theory. In addition to this, despite being a well organised proven practical theory, it is biased with the natural science and only limited to its explanation (Fieldsa, Lysb and Vincent, 2001). The article also draws an attention on the part wh ere the theory has not effectively capable to nurture a ground for management on why to use it as accounting practice. Research Question The research question of this study is based on the articles main idea that is What are the limitations and advantages of positive accounting research in the mould of natural science in financial accounting theory? This study has also emphasised on three more question to encompass all the proclamation made by the article writer as follows: How much the theoretical framework of the positive accounting theory is effective in constructing a practical and affirmative approach in accounting standards? What are the major drawbacks of positive research affects the accounting practices? What are the suggestions regarding improvement in the theoretical framework to attain its scientific implications? Therefore, these research questions are aimed to explore every possible aspect of the article and positive accounting theory (Dunmore, 2009). In the process of establishment of these questions literature review of the article has been used precisely. Theoretical Framework The positive accounting theory is emphasised on incorporation of social system in the accounting standards and practices, while according to the critics natural science does not hold enough numerical values and scientific tools to find its universal validity. The overall pattern followed in the article is very efficient in making the ending convincing according to the authors belief and facts. The article has built a comprehension in procurement of the credible conclusion with support of literature review and critics of other researchers (Kabir, 2008). Simultaneously, the article has also provided the improved version of theoretical framework to make it scientific incorporated with quantitative data. The author made some salient point as a scientific research project which entails that the world, human behaviour and social system are independent and can be variably influenced with anything, thus exercising it to another independent practice that is financial accounting is purely a mistake. Furthermore, the empirical hypothesis is also matter of contradiction in the mentioned findings. Thus, to examine the efficient market hypothesis a conceptual framework based on the practical approach and numerical data is very necessary (Kabir, 2008). Poppers criterion for falsification and hypothesis testing is a very successful way to investigate and suggest recommendation for a theory and its acceptance in accounting practices. It facilitates development of the creative concept, then formation of theory and collection of sufficient proofs to make it a valid practice in accounting. The data can be assembled in the numerical as well as descriptive form. After that, find the different results in the prediction between old and new theories situations. Now, try the new theory prediction by testing it with new facts, compare both and justify the approved one (Schiehl, et al. 2007). This theory is to improve the previous empirical hypothesis and advancing it with new one. The steps will be repeated by every new and old theory until we get expedient and suitable answer. However, the author has directed the article to prove a relationship between positive research and qualitative data in the normal science only (Gaffikin, 2007). The article has presented the logics and drawbacks of statistical hypothesis testing along with the effectiveness of hypothesis testing in positive research programme. In order to provide some cogent suggestion the author has used vulnerable model as a successful theoretical framework for positive accounting theory which have also been tested severely (Gaffikin, 2007). The author has also provided analytical modelling with distinctive specialities which can advance its experimental practices in theoretical framework. It has also explained that measurement of the theory is important than investigating its accuracy. Lastly replication of original theory is very necessary according to the time and current trends. Benefits and Drawbacks of the Article The article has made constructive platform for the future researches on the positive research (West, 2003). It has made vital points for the critical examination of the positive accounting theory and recommended the apt theoretical framework and guidelines to improve research in the future as scientific model. The author has kept decision makers and investors point of view in mind to make the research analysis useful as accounting standard and policy. The valid arguments are being made by using academic journals and authors reviews. The supportive substantiation has made it more reliable and credible for the user to involve in the theory analysis and conclude the point with the same aspects (West, 2003). The structure and presentation of the theoretical framework is well structured and systematic with logical facts to prove it legitimate. The critical reviews of each article on the positive accounting theory made the research more beneficial and significant. There are various limitations in the article to finish an imperative and sound research finding (Unegbu, 2014). The author was biased with its personal attitude and behaviour towards normative theory throughout the research article, hence the analysis and discussion of the topic is directed by the limited facts only. The author has made only a few points in the authenticity of the positive research. The article has presented only negative side of the positive article rather than critical overview of the theory. In addition to this, the author also lacks in providing testified qualitative and numerical values to the theoretical framework of positive accounting theory (Unegbu, 2014). The collection of literature review is presented with the qualitative data as a secondary source which has also limited the facts approved by primary sources and its soundness. Conclusion The article has provided persuasive information about the positive accounting theory and the pointed facts are very much related with the current environment of accounting practices. The article has aimed to make the negative conclusion on the positive research as a scientific base due to no improvement in the theory after its formation. Moreover, the theory failed to illustrate reliance on the practical and quantitative facts that brings better evidence and conclusion to its outcomes. The article was made with full verification and support of different authors review from the literatures and presented a strong critic on positive research. Although the author added some points in the favour of positive theory yet failed to assemble more evidences to validate its lucrativeness. The author has facilitated some suggestions by modifying the theoretical framework of theory and making it quantitative and scientific to overcome the fall backs of positive research. Therefore, the author of t he article is proficient in articulating the facts and its thoughts in a very effective and efficient way. Thus, in this context, the article holds the true findings about limitation of the positive accounting theory. References Abedini, B., and Bazrafshan, M. 2016. Accounting Choices Determinants Underlying The Positive Accounting Theory. Journal of Management Sciences 2(8), pp. 448-452. Dunmore, P.V. 2009. Half a Defence of Positive Accounting Research. Fieldsa, T. D., Lysb, T. Z., and Vincent, L. 2001. Empirical research on accounting choice. Journal of Accounting and Economics 31, pp. 255307. Gaffikin, M. 2007. Accounting Research and Theory: the age of neo-empiricism. The Australasian Accounting Business Finance Journal 1(1), pp. 1-19. Isa, M. A. 2014. Determinants of accounting choice of noncurrent assets at IFRS first adoption among Nigerian firms. Social and Behavioral Sciences 164, pp. 378 383. Kabir, M. H. 2008. Positive Accounting Theory and Science. Positive Accounting Theory and Science, pp. 134-148. Schiehl, E. et al. 2007. Financial accounting: an epistemological research note. Revista Contabilidade Finanas 18(45). Sennetti, J., and Litt, B. 2013. Persuasion as a Prelude to Proof: Theory Acceptance in Accounting Research. Advances in Business Research 4(1), pp. 54-67. Slaheddine, Y. 2014. The Relationship between Accounting Theories, Financialization Process and Neoliberalism. International Journal of Economics and Management 3, pp. 166. Unegbu, A. O. 2014. Theories of Accounting: Evolution Developments, Income Determination and Diversities in Use. Research Journal of Finance and Accounting 5(19), pp. 1-15. West, B. P. 2003. Professionalism and Accounting Rules. Routledge.

Lessons Learned from Tuesdays With Morrie Essay Example For Students

Lessons Learned from Tuesdays With Morrie Essay In Tuesdays with Morrie, the main protagonist Morrie was diagnosed with Lou Gehrigs disease; a disease which melts away the body, and controls voluntary movement due to the nerve cells in the brain and the spinal cord. He says that he was not ashamed of dying. Morrie understood that he did not give himself this disease. He does not wail away his life. Instead he chooses to embrace his illness by teaching a former student a valuable life lesson. I also chose to write about shame because it is what I can relate to the most. Of course, I do not have a disease; it is more of a condition. This condition nobody had except me. When I was starting grade-school I communicated with teachers like normal. When I spoke my teachers knew there was something missing. When I went to school the next day my teacher took me into a special room, the speech lab. I do not remember that much. All I remember is that I was asked to say certain sentences that were written on a black board. I was doing this for about two weeks. My mother took me to the doctor and the same thing happened. They did a series of tests on me to find what my problem was. We went back and fourth to the doctors office for two to three months. I remember seeing the doctor speaking to my mother. Later that day when we were going home my mother had me saying words I had trouble pronouncing. Those were words with an R and an S sound, i. e;star, rabbit etc. A couple of months went by and it was back to the doctors. At the age of six, I was diagnosed with dysarthria I still have trouble saying it. Dysarthria is a speech impediment in which speech is slurred and slowed due to the weakness of the tongue. I would say certain words with an extra letter. For example, I would say cheer e leader instead of cheerleader. I did not know I had this condition. I would be outside playing handball with my friends like a normal six year old. I put quotation marks around normal because that is what I think society teaches children. To set aside those who are different. People categorize others who have disabilities as special. Just because people see that one person is different than they are gives them the right to label them? They say oh they are not as smart as me, so they set them aside. I was in special education classes up until junior high. This bothered me because I knew that I was like everybody else. I just had a speech problem. I was not in a wheelchair nor did I need any special accommodations. When I would be in the car with my mother we would do speech exercises. For example, she would try to get me to roll my Rs. I tried but I just could not get it right. She just thought that I did not want to do them. The words just would not come out the same. I tried my hardest to get rid of it but it was impossible. When I had to do oral presentations in school, I would come up with any excuse so I would not have to do them. I felt it was the end of the world. I know it sounds like I am exaggerating, but I honestly felt that way. There were times I chose to single myself out because I did not want to speak. I felt horrible when I got teased because of the way I spoke. I was one of those people who spoke when they had something to say. At times I was curious what I sounded like. I would record myself and play it back. I sounded horrible. .udf762f2801eb77510814f0be05be3620 , .udf762f2801eb77510814f0be05be3620 .postImageUrl , .udf762f2801eb77510814f0be05be3620 .centered-text-area { min-height: 80px; position: relative; } .udf762f2801eb77510814f0be05be3620 , .udf762f2801eb77510814f0be05be3620:hover , .udf762f2801eb77510814f0be05be3620:visited , .udf762f2801eb77510814f0be05be3620:active { border:0!important; } .udf762f2801eb77510814f0be05be3620 .clearfix:after { content: ""; display: table; clear: both; } .udf762f2801eb77510814f0be05be3620 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udf762f2801eb77510814f0be05be3620:active , .udf762f2801eb77510814f0be05be3620:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udf762f2801eb77510814f0be05be3620 .centered-text-area { width: 100%; position: relative ; } .udf762f2801eb77510814f0be05be3620 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udf762f2801eb77510814f0be05be3620 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udf762f2801eb77510814f0be05be3620 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udf762f2801eb77510814f0be05be3620:hover .ctaButton { background-color: #34495E!important; } .udf762f2801eb77510814f0be05be3620 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udf762f2801eb77510814f0be05be3620 .udf762f2801eb77510814f0be05be3620-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udf762f2801eb77510814f0be05be3620:after { content: ""; display: block; clear: both; } READ: The Sisa Syndrome and the Filipino Colonial Mentality EssayI knew I had a flaw that made me different, but I knew I was not, if that makes sense. I went through speech therapy for twelve years. I was beyond uncomfortable meeting new people. When I did meet new people, I was still very distant. I only made one close friend all throughout junior high. I liked the way she acted towards me. She did not care that I had a speech impediment. We would do everything together, eat lunch everything. I think we remained friends because I felt a sense of relief knowing that she would not judge me. We never lost touch with each other. I felt like our souls were trying to find each other in friendship, and they did. She still is my closest friend. It took me a very long time to warm up to new people. It still does, but now I try to open up to them more. As I got to high school, nothing changed. I still found it very hard to talk to people. I only spoke to my teachers, not my class-mates. I was going to therapy three times a week. By this time my speech has gotten a lot better. People still had trouble understanding me. However, it was still embarrassing for me to repeat every word I just said. Everyday when I got home I would practice talking to myself in the mirror. It was so much harder to carry on a conversation with someone else other than me. In my senior year of high school I was becoming more social. I was in between not talking and talking to someone. I decided to experiment with my comfort zone of not talking. It was dreadful walking into the speech room. I did not want anyone to know that I was in therapy. I worked hard to try to perfect my speech. By college I realized that I could not do anything about the way I talk. I stopped caring what people thought of me. I know I had made tremendous progress, and I was proud of that. Before I was enrolled in college, I was terrified of being judged because of one little imperfection. Consequently, I learned to live with it as Morrie learned to live with his illness. I never thought about certain things until I read this book. Morrie understood that he did not plan his fate. This book made me understand that I should not be ashamed of my speech impediment. Were so wrapped up with egotistical things, career, family, having enough money, meeting the mortgage, getting a new car (Albom 64). People do not spend much time with family because family members are usually working. Truthfully, people have to work to maintain a stable household. In the midst of all that it is still very important to make time to spend with loved ones. As Morrie loses control of his body he has to depend on people to get him through. As oppressive as it might sound, he has to relinquish that control. Little things such as going to the restroom cannot be completed on his own. If you dont have the support and love and caring and concern that you get from a family, you dont have much at all (Albom 91). Morrie says this because it is better to have a family member there to help you than a friend. Friends come and friends go. They are not going to sit by ones side when they become ill. Morrie had no choice but to surrender to his illness. He had to swallow his pride and let others help him. When a person is accustomed to doing everything themselves, it is hard to accept help. Being independent allows one to figure out how things work. It give one a sense of accomplishment. Morrie has many personality traits that make him very likable. There is the one of not being ashamed of dying. .udaab2c0c9a32fcba6fb3c5a044c47f7b , .udaab2c0c9a32fcba6fb3c5a044c47f7b .postImageUrl , .udaab2c0c9a32fcba6fb3c5a044c47f7b .centered-text-area { min-height: 80px; position: relative; } .udaab2c0c9a32fcba6fb3c5a044c47f7b , .udaab2c0c9a32fcba6fb3c5a044c47f7b:hover , .udaab2c0c9a32fcba6fb3c5a044c47f7b:visited , .udaab2c0c9a32fcba6fb3c5a044c47f7b:active { border:0!important; } .udaab2c0c9a32fcba6fb3c5a044c47f7b .clearfix:after { content: ""; display: table; clear: both; } .udaab2c0c9a32fcba6fb3c5a044c47f7b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udaab2c0c9a32fcba6fb3c5a044c47f7b:active , .udaab2c0c9a32fcba6fb3c5a044c47f7b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udaab2c0c9a32fcba6fb3c5a044c47f7b .centered-text-area { width: 100%; position: relative ; } .udaab2c0c9a32fcba6fb3c5a044c47f7b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udaab2c0c9a32fcba6fb3c5a044c47f7b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udaab2c0c9a32fcba6fb3c5a044c47f7b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udaab2c0c9a32fcba6fb3c5a044c47f7b:hover .ctaButton { background-color: #34495E!important; } .udaab2c0c9a32fcba6fb3c5a044c47f7b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udaab2c0c9a32fcba6fb3c5a044c47f7b .udaab2c0c9a32fcba6fb3c5a044c47f7b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udaab2c0c9a32fcba6fb3c5a044c47f7b:after { content: ""; display: block; clear: both; } READ: Peasants into Frenchmen EssayThe idea of living life to the fullest, because one can never predict the end. His comprehension of death is like no one elses I have ever met or read about. As Morrie says Maybe death is the great equalizer, the one thing that can finally make strangers shed a tear for one another (Albom 55). People are caught up in their well-being. They do not have compassion for their own kind. Mitch, it is impossible for the old not to envy the young (Albom 120). I do not think it was hard for Morrie to watch children play outside. I think he just missed the idea of taking a walk around his neighborhood. Morries love for music was strong even before he got sick, but now it was so intense it brought him to tears (Albom 124), as Mitch writes. Listening to music brought memories of him getting up and dancing, and not caring what anybody thought. In conclusion, Tuesdays with Morrie has influenced me in several ways. It changed my attitude on how I approach life. It taught me to forgive myself and others; also to never live with any regrets. Lastly it taught me to gentle and compassionate with myself and those around me. This book gives the reader an insight to keep a peaceful heart and mind.